Business Owners Are bartering More
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According to the American Express OPEN Small Business Monitor, a semi-annual survey of business owners, business owners are bartering more.
Nearly half of business owners (45%) are open to bartering for new products or services with customers or suppliers. And nearly one-quarter (23%) report their barter activities have increased due to the economic environment. Barter Advertising Is The Best Buy In Town! Although there are literally hundreds of ways and places to spend with Bartercard, one of the top ways to spend your trade bahts is on advertising. Through effective barter advertising you can attract new cash customers, turning trade bahts into additional cash sales. The best part of all is that your advertising costs you less on trade. Why? Because you are purchasing the advertising at your “barter cost.” (Also known as variable cost.) If you are operating at a 50% barter cost, a 10,000 Baht ad (normally 10,000 baht cash) costs you 5,000 baht cash (based on your “barter cost”). Here’s the bottom-line savings to you: • You didn’t write a check for 10,000 cash for the ad. • The 10,000 baht ad at your barter cost is 5,000 baht cash (a 5,000 baht saving). And when that first time a customer walks in the door, as a result of your advertising, you’ll realize an immediate profit. Because your cost to get that customer in the door has already been recovered.
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