After 8 months of preparation, 3 months of intensive project work and a lot of sweat, blood and tears, Thursday evening at the Media Café, Soi Day and Night, in South Pattaya culminated in a festive debut of young talent – The BAMFM Radio Awards.
The event was organized by Martin Locker, programme leader for the Department of Multimedia (BAM) at Asian University and Pattaya People’s Radio Department.
The two partners were involved in a new, exciting and promising project, with the goal of strengthening the ties between education, the business community, and media operators. Asian University has, since it opened 12 years ago, had a strong focus on the importance of connecting with “the real world”.
Since February the students of the Sound Theory and Practice course have been learning about the art of commercial broadcasting, including initial market analysis, format selection, stationality creation, and production. 5 groups have been working on each of their own radio stations, as if they were real stations being launched like a business. The media students have conjured up Radio Bling (Hip Hop), Radio 1000, (International), Radio Glick (Contemporary Thai), Radio Retro (60s classics) and Radio Jukebox (Rock).
All 5 radio stations were on display at dedicated listening posts and aired on the REAL FM carried station, Yes2day, 96 FM.
The first ever BAM FM Radio Awards were well visited by dignitaries, Teachers from the university and the many interested friends of the students. As part of the evening’s entertainment, ‘Bling radio’, produced by students Kritsadadej Puingsaeng and Setthakarn Kiatpinyoporn, was distinguished with a special award for creating the best radio podcast for 2011.
A welcome speech was given by instructor Magnus Gudmundsson and professional advisor, Danny Fobian. C.E.O. Niels Colov, founder of Pattaya’s only multimedia company, and one of the biggest supporters of the project, commented on the importance of a direct and good communication between the different parts of the Pattaya Community. He mentioned the project as a class-A example of how we can all meet on common ground, and learn from each other and work together to strengthen the ties between the Thai and foreign communities, and to help nurture future generations of this industry.
Khun Rattanachai Suttidechanai, a Member of Pattaya City Council and Chairman of the Tourism and Sports Committee, gave an encouraging speech about the importance of education, and City Halls excitement for projects that help the area’s youth develop healthy interests and a strong business understanding.
An extra surprise for the students was a visit and an encouraging speech from Salinee Panyarachun, the famous Thai Talent developer and current morning host on one of Thailand most popular online radio stations, Click Radio.
After the official part of the event was over, many of the guests enjoyed the party atmosphere at the Media Café whilst listening to the background ambience of the students radio podcast creations.
A happy, but tired restaurateur for the Media Cafe, Phen Jantorn said to Pattaya People News after the event:
"This is actually exactly why we built the Media Cafe. To give young talent a chance, whether it be for performers, or multimedia artists. And to provide a venue for Pattayans who have an interest in media in general and the local media landscape in particular.
The students podcasts can be listened to directly or downloaded from links on the Multimedia Department’s radio page.
http://www.asianust.ac.th/bam-fm News stories placed on this website are short versions. If you would like the full story, please read the Pattaya People Weekly newspaper
Pattaya People Weekly, Pattaya People Television, Pattaya People Radio and other medias are published by Dragon Enterprises Co. Ltd. 20/15-16 M.10, Soi Day-Night Hotel, South Pattaya Road, Pattaya City, Chonburi 20150, Thailand. Tel. 0-3842-7585, 0-3842-0707, Fax: 0-3842-9773